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COMPANY MISSION
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Mission: Let more people fall in love with bread
Provide value: Provide consumers with cost-effective productsLead the industry: Become an industry benchmark, continue to promote and lead the industry
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COMPANY VISSION
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Vision: Become the largest bread company in China
Specialization: we focus on making breadScale: Become a leading industry "vane"Persistence: Persist in being a century-old brand
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COMPANY VALUES
COMPANY MISSION
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Values: integrity, responsibility, lean, simplicity
Integrity: honesty and trustworthiness, loyalty and integrityResponsibility: love and dedication, take initiative, create a happy enterpriseLean: continuous improvement, pursuit of benefitsSimplicity: simple and frank, pragmatic and efficient
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COMPANY PHILOSOPHY
COMPANY PHILOSOPHY
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Product concept: Become a leader in cost-effective
Marketing concept: win-win cooperation, fresh delivery, convenient purchase, trustworthy.Human resources management concept: professional dedication, harmony and high efficiency, people do their best to develop together.Financial management concept: safe and stable, continuous increase of efficiency